Foxelli Group

Foxelli Group builds and scales subscription-based direct-to-consumer e-commerce brands across several consumer industries, with the United States as its primary market. The company was founded in 2013 by Alex and Armantas with starting capital of 2.5K EUR and has been bootstrapped since. It now generates over $20M in annual revenue and reaches millions of customers worldwide, with a team of more than 60 people.

The work is driven by performance marketing and experimentation. Technical domains include AI solutions, A/B testing, ad campaign optimisation and e-commerce growth, applied across a portfolio of subscription brands running five-figure daily ad budgets. The company describes itself as performance-driven, with an emphasis on innovation and continuous improvement and a culture built around rigorous creative and campaign testing.

Foxelli Group operates as a fully remote, distributed team. Its stated core principles, F.A.C.T., stand for Freedom, Adventure, Customers and Tribe, and it reports a 98% positive employee review rating. The company has been operating for over a decade.