Edelman

Edelman is the world's largest independent global communications firm. Founded in 1952 by Daniel J. Edelman as a four-person startup in Chicago's Merchandise Mart, it now employs nearly 5,000 people across more than 60 offices on six continents. The firm partners with businesses and organizations to evolve, promote, and protect their brands and reputations through integrated communications programs.

The firm's work spans corporate reputation, consumer marketing, public affairs, health, technology, financial communications and crisis management. Its technical capabilities include data and analytics, proprietary research, insights and measurement, creative storytelling and communications strategy. Two specialised offerings stand out: the Edelman Trust Barometer, an annual global study of trust in institutions that has become an industry benchmark, and Edelman Data x Intelligence, which combines proprietary data, analytics and insights with creative storytelling to connect organisations with their stakeholders.

Edelman remains family-owned and independent, a structure it describes as giving it the freedom to invest in innovation, talent development and specialised capabilities. The firm is guided by founding principles of entrepreneurship and independence, and operates on the belief that everyone is an account executive. It has been named PR Agency of the Decade.