Ed Morse Automotive Group

Ed Morse Automotive Group is a family-owned and operated automotive dealer group that sells and services vehicles across multiple U.S. states. Founded in 1946 as a 20-car rental business in Miami, Florida, the company has been in operation for over 80 years and is today ranked among the nation's largest and fastest-growing family-owned automotive and motorcycle dealer groups. Teddy Morse, the founder's grandson, serves as Chairman and CEO, continuing a multi-generational family legacy.

The group's dealership network comprises more than 60 locations representing over 30 automotive, powersports, and motorcycle brands. Franchises include luxury marques such as Mercedes-Benz, Porsche, and Cadillac, alongside mainstream automotive makes. Work spans automotive retail and dealership operations, powersports and motorcycle sales, and vehicle service and parts.

Ed Morse Automotive Group operates in Florida, Texas, Oklahoma, Missouri, Montana, Illinois, Iowa, Colorado and Arizona. Its Florida roots trace to the founding of Morse Motors in Miami, a rental fleet that grew to 2,000 vehicles before merging with National Car Rental, with Ed Morse serving as CEO. The first family dealership, Ed Morse Ford, was acquired in Miami in 1961.

Stated company values include excellence, integrity and community involvement, reflecting its long-standing family ownership.