Bacardi

Bacardi is a family-owned spirits company, described as the world's largest privately held spirits company. Founded in Santiago de Cuba in 1862 by Don Facundo Bacardí Massó, who revolutionised rum-making, the business has been run by seven generations of the same family and has been in operation for more than 164 years. Its portfolio comprises more than 200 brands, among them BACARDÍ rum, PATRÓN tequila, GREY GOOSE vodka, DEWAR'S whisky, BOMBAY SAPPHIRE gin and MARTINI vermouth.

The company's technical work spans spirits distilling, rum production and blending, beverage crafting and manufacturing, and brand portfolio management. It operates globally, with its founding location in Santiago de Cuba, across the spirits and alcoholic beverages, beverage manufacturing and consumer packaged goods sectors.

Bacardi is privately held and states that it makes decisions for the long term rather than for quarterly results. Cultural signals cited by the company include a fearless mindset, treating colleagues like family, acting like founders, and a focus on crafting experiences that bring people together for meaningful moments.