Autorola GmbH

Autorola GmbH is an automotive technology company whose business is online remarketing and software for professional used car and fleet management. It runs three units: Autorola Marketplace, an online auction platform connecting sellers with professional used car dealers through 24-hour auctions and processing roughly 200,000 vehicles a year; Autorola Solutions, which builds customised software for fleet management and vehicle inspections; and Indicata, a data-driven market intelligence platform that uses artificial intelligence and image recognition to analyse used car markets, examining up to 15 million cars daily.

The company was founded in 1998 by Danish brothers Peter and Martin Grøftehauge, who built an online auction business after seeing the inefficiencies in their father's used car dealership. It now employs more than 800 people, operates in 19 countries across Europe, North America, Latin America and Asia-Pacific, and has more than 70,000 active car dealers registered on its platform. Headquarters remain in Odense, Denmark.

Technical work spans online auction platforms, artificial intelligence, image recognition, data analytics and market intelligence, fleet management software and vehicle inspection software. The firm describes itself as innovation-oriented and continues to invest in AI and image recognition technology.