Aqua Finance

Aqua Finance, Inc. is a consumer financing company founded in 1986 and headquartered in Wausau, Wisconsin. It provides tailored financing solutions to individuals through partnerships with dealers, contractors, and retailers, operating across all 50 U.S. states. The company has financed more than $9 billion in total contracts and served over 1.5 million borrowers nationwide over nearly four decades in operation.

Its core offering consists of consumer financing programs distributed exclusively through dealer, contractor, and retailer channels, covering purchases in water treatment, home improvement, HVAC, pool and spa, and recreation. A complementary dealer financing product is designed to help partners approve more deals, using a holistic view of borrowers and a transparent, quick approval process.

Aqua Finance works across consumer lending, credit underwriting, and financing program administration. The company states a mission of enhancing lives through bold financial solutions, with core values of integrity, excellence, people, accountability, innovation, and customer focus. It describes a commitment to transparency and fairness in lending practices and to clear, quick answers for both dealers and customers.