Anatta Design

Anatta Design is an enterprise-accredited Shopify Plus agency that supplies dedicated product teams to direct-to-consumer and omnichannel brands. Rather than selling billable hours, it places embedded teams inside client organisations on a retainer basis, working as extensions of those businesses to build and scale eCommerce experiences. The firm has operated for over a decade and has worked with more than 100 fast-growing DTC and omnichannel brands, converting over $1 billion in sales.

Its technical work spans Shopify Plus development, eCommerce engineering, UX design, conversion rate optimisation, tech stack modernisation, international scaling and eCommerce strategy. The UX practice is Baymard-certified, and the firm also provides strategic guidance from eCommerce executives to enterprise DTC brands. Reported outcomes include conversion rate improvements from 4% to 6% for DTC clients, and work with Rothy's as it scaled from $0 to $220m in four years ahead of a $1bn acquisition. Anatta states that its partners have grown at 8-9 times the industry average in recent years.

The company concentrates on DTC, omnichannel retail, eCommerce and consumer packaged goods, with an interest in sustainable and mission-driven consumer brands. Its stated core values are Integrity, Driven, Care, Ownership and Joy. The retainer model is intended to align the agency's incentives with long-term client goals rather than short-term billable hours, and it supports brands in international expansion.