Action Service Distributie BV

Action Service Distributie BV is the distribution and service arm of Action, a non-food discount retailer founded in 1993 in Enkhuizen, the Netherlands. Action describes itself as Europe's fastest-growing non-food discounter, operating more than 3,300 stores across 14 countries and serving an average of 21.6m customers a week. The company employs more than 84,000 people.

The business is built around a fixed retail formula: approximately 6,000 everyday products across 14 categories, ranging from daily necessities and personal care to home decoration, DIY and tools. The assortment is refreshed constantly, with 150 new products introduced each week, and two-thirds of items sell for less than €2. The stated mission is to offer good quality, increasingly sustainable products at the lowest possible prices.

Work at Action spans store operations, logistics and distribution, and support functions across 14 national markets. The workforce includes 166 nationalities, and the company highlights growth opportunities across its European operations. Its brand ethos is summarised internally as "small prices, big smiles".

Further information on the company and its operations is available at action.com.