ALDI Brand

ALDI is a discount grocery retail chain founded in 1946 on the principle that high-quality food should be accessible to everyone. The company opened its first American store in Iowa in 1976 and now operates nearly 2,100 stores across 37 U.S. states, serving millions of customers each month. ALDI has stated a target of 3,200 stores nationwide by 2028.

The business model rests on a curated assortment of approximately 1,500 products per store, selected by an expert buying team against rigorous quality standards. Rather than stocking multiple brands of the same product, elaborate displays and other added costs, ALDI works directly with manufacturers to build ALDI-exclusive private-label brands spanning fresh produce, organic options and everyday essentials, passing savings on through everyday low prices. The approach was formalised in 1961, when the company adopted the name ALDI (Albrecht + Discount) as the world's first discount grocery store chain.

Roles at ALDI span retail operations, supply chain management, merchandising and product curation, and private-label brand development, supporting an assortment that covers grocery retail, consumer packaged goods and organic and fresh food. The founding philosophy - affordable groceries paired with uncompromising quality standards - has guided the company for nearly eight decades, as has cost discipline across the store network in the United States and Germany.