3AP

3AP is a Swiss software development company founded in 2014. It works with businesses as a strategic partner across the full digital product lifecycle: digital product strategy, design thinking, product design, software development, machine learning integration, and ongoing operations and maintenance. The firm has more than 50 professionals and operates from three locations - Zurich, where it is headquartered, and Belgrade and Kruševac in Serbia.

Its work spans custom software platforms for enterprise clients, including projects for major Swiss companies such as AXA and SWICA, with client platforms serving thousands of users. The company is active in healthcare, insurance, financial services, digital health and enterprise software, and serves clients in Switzerland and internationally.

3AP describes its working method as collaborative and direct: engaging with clients at eye level, communicating honestly, and treating client challenges as its own. It states a preference for rapid, affordable delivery without compromising quality, and explicitly avoids multi-year delivery timelines and adding staff to problems without need. The company's stated tagline is "As Agile As Possible".