Factory is a preeminent communications agency with offices in New York and Los Angeles. We sit at the unique intersection of style and innovation, deeply rooted in both current culture and our over 20-year legacy.
We work with companies to create moments that will spark brand transformation to cult status. Our strategies combine traditional and digital activities, including public relations, brand development, social media, content creation, and influencer and celebrity integration.
Factory is entering an exciting new chapter filled with growth and creativity. Our team continues to impress with their ability to work nimbly across various industries, and achieve award-winning media relations for our clients. We are also fun to grab a drink with!
From an industry perspective, we’re the agency behind media-fueled launches and creative storytelling for a dynamic portfolio of clients, including ASOS, IKEA, John Varvatos, REPREVE, Blundstone, Elizabeth Arden, Henry Rose by Michelle Pfieffer and more.
And we have a pipeline full of incredible new opportunities. That’s where you come in!
DIGITAL JUNIOR MANAGER - NYC ONLY
Factory PR seeks a Digital Junior Manager. The candidate should possess passionate knowledge of the fashion, beauty, and lifestyle landscape and have an insatiable thirst for innovation in the digital world. The position calls for an experienced communicator, enthusiastic social media consumer, and pioneering media strategist —who is both analytical and creative—with the ability to conceive and execute engaging campaigns.
Reporting to the Director of Digital, this role will be heavily focused on leading influencer initiatives across a diverse portfolio of clients. Responsibilities include managing influencer gifting and paid campaigns end-to-end—from ideation and outreach to execution, reporting, and amplification. The candidate should bring a strong strategic mindset and the ability to identify the right creators, negotiate partnerships, and drive measurable impact through influencer placements.
The candidate should have a naturally strategic mindset and possess the ability to ideate, execute, and report on influencer placements and campaigns. A deep understanding of omni-channel strategies in an ever-changing digital landscape is a must to ensure influencer campaigns integrate seamlessly into client marketing efforts. The Candidate will have an appetite for research and self education to stay on top of emerging trends and strategies. Contribute to account growth by executing best in class social media management and growth tactics. You will drive digital brand visibility, engagement, and growth for clients ranging from luxury fashion brands and retail giants to innovation startups and household name enterprises.
PRIMARY RESPONSIBILITIES
- Identify, establish and manage ongoing influencer/brand ambassador programs
- Build and manage influencer and agent lists to support gifting, paid campaigns, and long-term partnership development
- Negotiate and execute influencer partnerships and strategies - paid influencer campaigns, seeding list curation, contracting, tracking and reporting.
- Identify key influencers, creators and tastemakers to partner with brands in the fashion, beauty, lifestyle, and tech spaces
- Strong copywriting, verbal, and written communication skills
- Confidence and ability to present to clients in a calm, professional, and knowledgeable manner; always remaining clear and concise
- Develop and conceptualize strong event, campaign, and activation concepts for clients
- Track and compile analytics to present in weekly, monthly, and yearly reports
- Stay informed of trends on Social Media and identify key opportunities for clients: Sound and visual trends on TikTok, emerging influencer talent, video editing trends, and more
- Own the internal social media calendar for the Agency, create engaging and compelling content, and assist the VP of Digital with the Agency's internal holistic media strategy
- Manage seasonal interns to assist in project execution
REQUIREMENTS
- Minimum 2 years of Influencer Marketing and Social Media experience and familiarity with or interest in the overall digital media landscape
- Passion for Influencer Marketing and a strong understanding of tracking and reporting on Influencer initiatives and campaigns
- Familiar with all social platforms, strong understanding of talent content that performs and converts.
- Strategic thinker who approaches each campaign with an analytical mindset, always aiming to deliver on pre-established KPIs
- Collaborative, Agency background preferred
- Experience in fashion, beauty, tech and millennial-focused consumer lifestyle brands
- Functional knowledge of analytics and reporting
- Excellent presentation creation skills, particularly Excel, PowerPoint
- High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
- Excellent time management and project management skills
- Strong organizational, planning, problem solving and decision-making skills
COMPENSATION & BENEFITS
CULTURE
Life at Factory offers all the benefits of a stable, profitable and established company, but with a dynamic start-up culture. We place great importance on our people and their professional development. We seek creative thinkers, effective doers, glass ceiling breakers and the I-dont-know-if-thats-possible-but-let’s-find-out-ers.
We are the people who get great satisfaction in a job well done, who grab a ball and run with it and who celebrate together when we ace it. We take great pride in being different and promoting a workplace environment and culture based on positivity, inclusivity and collaboration.
$$$
- Competitive salary commensurate with experience
- 401K with employer matching
- Life insurance
HEALTH & WELLNESS
- Health/Dental/Vision Insurance 100% covered
- Discounted gym and ClassPass membership plus monthly credit
- Flexible Spending Account
- Mental Health and Wellness Stipend - $500 annually
- HealthAdvocate - Healthcare Support
- One Medical - On-Demand Primary Care
- Teledoc - Virtual Health
- TalkSpace - Online Mental Health Therapy
- Continued Learning Opportunities
PERKS
- FREE CitiBike 100% covered
- Discounted Metrocard/commuting
- All staff events - Summer Picnic, Holiday Party, happy hours, karaoke, lunches, etc
- Birthday Bonuses
WORK LIFE BALANCE
Time off Work/life balance is important to us, we provide:
- Flexible/Hybrid work environment
- Ample PTO & Holidays
- End-of-year 10-day office closure for the holidays
- Summer Friday Program
- Flex Sick Time
- Pet friendly office
