Description
Shopbop, an Amazon subsidiary, is looking for a Digital Marketing Manager to support our Head of Digital Media in leading full funnel marketing across paid media channels. This consists of channel strategy and execution, with a focus on leading brand social campaigns. Teamwork, time management, strong communication skills, and attention to detail are critical aspects of this position’s responsibilities.
Key job responsibilities
- Manage the day-to-day workflow of paid channels (paid social, affiliate, search, shopping, etc) which includes key relationship building with agency partners, publishers, and broader internal teams
- Oversee channel execution, ensuring strategies are effective and properly measured
- Partner with agencies to build testing roadmap, leveraging data to provide insights into future learnings and results
- Streamline reporting received from agencies and internal sources to communicate broader picture of performance
- Partner closely with creative team to ensure channel creative is best-in-class, testing new content strategies and sharing results internally
- Partner with cross channel teams to support initiatives with paid media amplification, building out a 360 marketing plan
- Responsible for building, executing, and reporting on full funnel marketing strategies across channels
- Compile and communicate relevant industry news & reports to the team
- Partner with legal to review new Digital Marketing tech opportunities, as well as contracts when needed
- Manage budget across campaigns, shifting spend as needed to drive objectives
Basic Qualifications
- Bachelors from a four-year college or equivalent
- 6-7 years of performance or brand media marketing experience with an agency or relevant brand
- Proficient in Microsoft Office including mid-level Excel skills
- Strong communicator with excellent verbal and written presentation skills
- Strong interpersonal, partnership, and management skills
- Excellent project management capabilities including multi-tasking, prioritization and organization skills
Preferred Qualifications
- Experience managing full funnel media programs, leading creative strategy and execution
- Self- starter who tackles tasks proactively
- Experience with influencer marketing
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $97,600/year in our lowest geographic market up to $178,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Company - Bop LLC
Job ID: A2983592
