MARKETING COORDINATOR – philosophy
NEW YORK CITY
COTY is looking for smart leaders who are fast and passionate.
We’re looking for a motivated Marketing Coordinator with a hands-on mentality to join the philosophy team. This role will report to the Senior Marketing Manager and is integral part of the development and execution of short and long-term brand priorities. This person is a key supporting role in the Marketing structure and will support all aspects of the delivery of brand programs to market by working with cross-functional teams and managing the day-to-day business needs. This is an exciting opportunity for a passionate individual looking to gain experience and exposure working for an iconic brand.
THE ROLE
In this role you will be responsible for: - Assisting in the development and execution of gifting campaigns, i.e. holiday or mothers day, and ongoing sets for different categories of the brand.
- Assisting in (gift-) set design evaluation and development as well as campaign shoot preparation, i.e. asset list management and comp creation process.
- Assisting with launch of newness in the fragrance and bath category including 360 ATL and BTL campaigns.
- Maximizing execution of promotional support for the portfolio:
- Create and update offering books for local markets.
- Develop presentations with performance analysis to maximize future executions.
- Create and deliver retailer presentations to obtain their buy-in as needed in partnership with the cross functional team.
- Forecast management: Track communication through forecasting and prepare forecast updates / synthesis / analysis.
- Partnering with cross-functional departments to ensure successful delivery of local market needs and effectiveness of marketing programs.
- Managing communication and alignment of promotional / non-promotional programs.
- Work in close partnership with Global Marketing teams (based in New York City) to support global in the development of long-term strategic direction including innovation pipeline.
- Input to cross-functional initiative meetings.
- Assisting in the management of media planning process & asset development for the portfolio.
- Support in NPD: pre-launch assessment, execution, launch tracking to understand performance
- Portfolio / brands performance analysis and specific programs deep-dive.
- Other on-going analysis: consumer trends, consumer insights, category dynamics and competitive knowledge.
SKU Management
- Manage code creation process
- Manage & support all forecasting (saleable and non-saleable items): enter forecast in system for initiatives based on benchmark, trends and retailer feedback. Update forecast as needed.
- Work with Demand Planning and Sales Operations teams to ensure accuracy in forecasts and calendarization of saleable and promotional items in order to achieve quarterly financial targets.
- Keep SKU assortment lists by retailer or channel updated and communicate with cross-functional teams accordingly.
- Provide SKU logistics information to cross-functional teams as requested.
- Monitor inventory levels.
Merchandising (Online, Brick and Mortar)
- Assist in ensuring brand cohesiveness across all brick & mortar doors despite customization by channel as well as online.
- Ensure brand guidelines are respected in all instore merchandising executions (permanent and temporary) as well as online.
- Work with Visual Merchandising team to brief and review all planograms for manager approval.
Brand Execution
- Ensure a cohesive execution of the brand.
- Monitor online stores and B&M stores on a regular basis.
- Manage and update creative assets and associated forms (dtos, pack shots, product descriptions, mock-ups, instore and online assets, visual merchandising guidelines, education guidelines, copy & pim sheets).
Commercial Strategy
- Support trade activation with sales (sell-in, sell-thru teams) and channel strategy teams.
- Create and update retailer presentations as required. Work closely with channel and global team to provide lab samples and comps for retailer meetings.
- Present novelties and brand strategy to retailers and business partners.
- Collaborate on Ecommerce strategy (Retailer.com, Pure Players)
Qualifications
We’d love to see candidates who have:
Essential:
- 1+ years of related relevant work experience in marketing or product management
- Undergraduate degree required.
- Knowledge in some areas of marketing (programs development, media planning including digital, market analysis, market research, marketing plans development…) and project management skills
- Good project management skills
- Excellent presentation and communication skills
- Strong attention to detail and accuracy
- Focus on results and tenacity to get things done on time and on budget despite internal and external obstacles
- Team player & hands-on mentality
- Positive, proactive mindset
- Receptive to guidance and feedback
- Good knowledge of digital media and influencer programs
- NPD, MS Office (specifically Excel, PowerPoint)
Desirable:
- Experience in beauty categories is a plus, experience in gifting campaigns, fragrance and bath & body would be ideal.
What We Offer
This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
About Us
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.
Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.
EQUAL EMPLOYMENT OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click here to review the Notification of Equal Opportunity Rights poster
Español - Por favor, haga un en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo
Hourly Rate: $30.00-$40.00
