Yassir Gmbh

Yassir Gmbh, founded in 2017, builds a super app for Africa that combines ride-hailing, food delivery, and financial services within a single platform. Millions of users rely on the app across more than 45 cities, with operations in Algeria, Morocco, Tunisia, Senegal and South Africa, and additional offices in France and Canada. The company was founded in Palo Alto.

The engineering organisation numbers more than 450 engineers, product builders and operators, drawn from over 25 nationalities and distributed across seven global offices. Technical work spans super app platform development, mobile engineering, ride-hailing technology, food delivery logistics, fintech, software architecture and cloud infrastructure. Code is shipped daily.

Engineers at Yassir lead technical roadmaps and drive architecture decisions, with architecture reviews and mentoring of junior engineers part of regular practice. The stated operating model favours impact and autonomy over process, with an emphasis on rapid iteration and the continuous evaluation of new technologies for efficiency. The company describes its mission as ushering the continent into a digital economy, creating economic opportunities for partners and building social values into its products.

Industry verticals include ride-hailing and mobility, food delivery, financial services, and the consumer super app space.