Xero

Xero is a New Zealand-based technology company, founded in 2006, that provides cloud-based accounting software for small businesses, accountants and bookkeepers. Its flagship cloud accounting platform covers invoicing, payroll, expense management, inventory tracking and real-time financial reporting, connecting business owners with their numbers, their bank and their advisers. The company reports more than 4.6 million subscribers worldwide and operates in New Zealand, Australia and the United Kingdom.

Beyond its core suite, Xero has built out an ecosystem and a growing set of AI-driven tools. The Xero App Store lists over 1,000 third-party app integrations, allowing businesses to assemble tailored solutions around the platform. JAX, an AI-powered financial superagent, is designed to automate routine tasks and surface actionable insights. Technical work spans cloud computing, artificial intelligence, financial automation and real-time reporting.

The company operates across the small business accounting, bookkeeping and SMB software verticals. Its stated mission is to help small businesses thrive by automating day-to-day tasks, with a focus on empowering small businesses, accountants and bookkeepers to succeed in the digital economy.