URUS Group

URUS Group is a holding company, formed in 2018 and headquartered in Madison, Wisconsin, with a cooperative and private ownership structure. It supplies products and services to dairy and beef cattle producers worldwide, spanning artificial insemination genetics, reproductive services and farm management systems. The group operates across North America, South America, Europe, Australia and beyond.

Ten member companies sit within the URUS framework: Alta Genetics, GENEX, Jetstream Genetics, PEAK, SCCL, VAS, Trans Ova Genetics, Genetics Australia, Leachman Cattle and AgriWebb. Each retains its own identity, products and services. Their activities cover bovine genetics and artificial insemination (Alta Genetics, GENEX, Jetstream Genetics, PEAK, SCCL), reproductive services and embryo technologies (Trans Ova Genetics, PEAK), dairy management information systems and farm management software (VAS, AgriWebb), and beef cattle genetics (Leachman Cattle), with Genetics Australia serving the Australian market.

Technical work at URUS spans livestock genetics research and technology, reproductive and embryo technologies, and dairy management information systems. The group states that its size and scale allow greater investment in research and technology, with the stated aim of supporting sustainable, productive and profitable herds for producers. URUS describes itself as a global leader in products and services for dairy and beef AI genetics, reproduction and farm management systems.