Root, Inc. is a mobile-based auto insurance carrier that prices policies from driving behavior using telematics and machine learning, operating across 35 US states.
Root, Inc. is a mobile technology-powered insurance carrier that prices auto insurance on the basis of driving behavior rather than demographics. Founded in 2015, the company describes itself as the nation's first licensed insurance carrier powered entirely by mobile technology. Its mobile-based auto insurance product has expanded to 35 states, and the company went public in 2020 in what was Ohio's largest IPO. It employs hundreds of people.
The engineering and data work rests on machine learning, data science, mobile technology, APIs and integrations, telematics and driving-data analytics, and claims processing automation. Root has collected driving data covering more than 20 billion miles. Alongside its core insurance product, the company has built a proprietary machine-learning system for processing claims and APIs intended to integrate insurance into everyday experiences. Its presence is concentrated in the United States, across 35 states.
Root states that it values curiosity and courage above all, holds uncomfortable conversations in order to build trust, and judges work on its merits rather than by hierarchy. It describes its culture as starting with the customer and working backwards, investing resources where they create real value rather than following industry conventions, and celebrating ambitious teamwork across all functions. The company looks for grit, determination and empathy, and for people who enjoy complex problems and deliver against them. Teams are made up of data scientists, engineers and innovators who question the norm.
