Redcare Pharmacy is a European online pharmacy and digital health platform selling prescription and OTC products via localized webshops in seven countries, with medication management apps.
Redcare Pharmacy is Europe's leading online pharmacy and a digital health platform, selling prescription and over-the-counter pharmaceutical, health and beauty products through localized webshops in seven European countries. The company was founded in 2001, employs over 2,600 people and is publicly listed. It is headquartered in Sevenum, in the Netherlands, having originated in Cologne, Germany.
The company's operations combine e-commerce with digital pharmaceutical services. It ships more than 112,000 parcels a day to over 13.7 million active customers. Its product portfolio includes Shop Apotheke, the webshop serving Germany and Austria; the Redcare webshop, serving Italy, Switzerland and France; and Farmaline, serving Belgium. Two acquired businesses extend the platform into software: smartpatient, a medication management app, and medapp, an e-health medication platform.
Technical work spans digital health, e-commerce, medication management apps and e-health platforms. Redcare Pharmacy rebranded from Shop Apotheke Europe in June 2023 to reflect a unified vision of becoming "the one-stop pharmacy of the future". Olaf Heinrich has served as CEO since August 2023. The company states its guiding vision as "Until every human has their health".
