Rare

Rare is a U.S.-based environmental nonprofit founded in 1973 and headquartered in Arlington, Virginia. It works to drive social change for people and nature by changing the behaviours and practices that affect the planet, combining behavioural, social and ecological science with local knowledge. Over more than 50 years the organisation has reached people and communities in 60 countries, with programmes across Latin America, Africa and Asia Pacific.

Its work centres on flagship programmes and applied research. Fish Forever supports community-based fisheries management; Lands for Life promotes sustainable agriculture; and the Center for Behavior & the Environment applies behavioural science to conservation challenges. The technical domains behind this work include behavioural science, social science, ecological science, community-based natural resource management, behaviour change for conservation, sustainable agriculture, fisheries management and climate change mitigation.

The organisation describes itself as powered by local leadership and built on behavioural science, working alongside fishers, farmers and local leaders on community-led solutions. Its stated aim is lasting social change in service of conservation, and it positions itself as a leading behaviour change organisation in the field. The sectors it operates across include environmental conservation, climate change, biodiversity, food security, fisheries and agriculture.