Pure Storage

Pure Storage, rebranded in 2025 as Everpure, designs all-flash data storage hardware and software for enterprises. Founded in 2009, the company employs more than 5,600 people worldwide and serves over 14,000 customers, including 62% of the Fortune 500. Its stated mission is to "uncomplicate data storage forever", replacing the complexity and cost of traditional infrastructure with a single, evergreen data platform that stores, manages and protects data at any scale.

The product line pairs enterprise storage hardware with a software platform built for AI-ready infrastructure. The Everpure data platform is designed for longevity and simplicity, supporting organisations that need to turn data into intelligence. Two figures are central to the engineering proposition: the platform claims 99.9999% (six 9s) availability, and reduces power consumption by up to 85% compared with legacy storage systems. In 2025 Gartner named the company a Leader in its Magic Quadrant for Enterprise Storage Platforms, highest in execution and furthest in vision.

Technical work spans all-flash storage, enterprise storage platforms, data management and protection, AI infrastructure, the intersection of storage hardware and software, and energy-efficient design. The company tracks customer outcomes closely, reporting a Net Promoter Score of 84. Sustainability and an emphasis on simplicity are recurring themes in how the firm describes its culture and its products.