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Procter & Gamble

Procter & Gamble is a consumer goods company founded in 1837 that markets 65+ brands across 10 daily-use categories, serving over 5 billion consumers in more than 70 countries.

Procter & Gamble is the world's largest consumer goods company, producing and marketing more than 65 brands across 10 daily-use categories, including fabric and home care, baby care, feminine and family care, health care, beauty and grooming. Its portfolio contains such household names as Tide and Ariel in laundry, Pampers in baby care, Gillette in grooming and Oral-B in oral health. The company serves more than 5 billion consumers worldwide and operates in over 70 countries.

Founded in 1837 and headquartered in Cincinnati, Ohio, Procter & Gamble builds its brands around what it terms a superiority strategy: product performance, packaging, brand communication, retail execution and consumer value. Technical work spans product innovation, research and development, consumer insight and analytics, packaging design and brand communication. The company describes its operating approach as one of sustainable, balanced growth, with emphasis on productivity, constructive disruption and an agile, accountable organisation.

Procter & Gamble frames its purpose as making superior-quality products that improve everyday life, and pursues a “Force for Good” agenda covering environmental sustainability and community impact. Initiatives include efforts to reduce the company's environmental footprint and the Children's Safe Drinking Water programme. Diversity and inclusion work spans gender equality, support for people with disabilities, LGBTQ+ visibility and racial and ethnic inclusion.

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