New Leader Manufacturing

New Leader Manufacturing designs and manufactures crop nutrient applicators and deicing and road maintenance spreaders, serving agricultural and municipal customers. Founded in 1939 and family-owned throughout, the company operates from Cedar Rapids, Iowa, with a manufacturing facility in Indaiatuba, Brazil, established in 2018. Its equipment reaches customers through a dealer network of more than 150.

Its product lines fall into two categories. The New Leader crop nutrient applicators apply fertiliser with precision across fields; the Hi-Way range covers salt spreaders for highway deicing and road maintenance equipment for municipalities and contractors. Sectors served include agriculture, agricultural retail, road maintenance, contracting and highway deicing.

Manufacturing draws on mechanical engineering, CAD design, laser cutting and metal fabrication, carried out by an in-house engineering team. Construction techniques include one-piece side sheet fabrication, which reduces the number of seams and potential corrosion zones. The company is ISO 9001:2015 certified and states an emphasis on process discipline, continuous improvement and accountability.