Founded in 2011, New Law Business Model trains and coaches US estate planning attorneys through its Life & Legacy Planning® framework and the Personal Family Lawyer® network of firms.
New Law Business Model (NLBM) is a training and coaching company founded in 2011 that works with estate planning attorneys in the United States. Its central offering, Life & Legacy Planning®, is a counseling-based framework intended to help lawyers build relational practices rather than sell commoditised, discount legal services. The company provides training, coaching and done-for-you systems designed to move practitioners away from the billable hour and towards flat-fee, recurring revenue structures.
Under the Personal Family Lawyer® brand, NLBM operates a network of estate planning firms that use its framework; the company reports more than 800 such firms across the country. NLBM states that lawyers working within its model typically earn between $250,000 and $1 million a year, and that the approach is intended to allow them to work fewer hours while building practices aligned with their values and lifestyle goals.
The firm's stated emphasis is on ongoing client relationships and human connection in legal practice, and it describes its mission as liberating lawyers from what it characterises as outdated practice models. NLBM refers to the practitioners within its programmes as an "NLBM community", and its work sits within the legal services and estate planning verticals.
