MALIN+GOETZ
Founded in 2004, MALIN+GOETZ is a gender-neutral beauty and lifestyle brand making natural-ingredient face, body and hair products, sold through its own apothecaries, retailers and e-commerce.
MALIN+GOETZ is a gender-neutral beauty and lifestyle brand founded in 2004 by Matthew Malin and Andrew Goetz. It operates as a modern apothecary and lab, making face, body and hair products from natural ingredients for all skin types. The company's stated approach is a "less-is-more" one: simple, uncomplicated formulations and limited packaging, positioned as affordable luxury. It manufactures locally, near New York City.
The business was started with $150,000 of the founders' personal savings and remains founder-led and bootstrapped. It has grown to include flagship apothecaries in New York City, California and Hong Kong, and its products are stocked by Nordstrom, Selfridges, Space NK and Liberty, as well as distributed to five-star hotels, spas and concept gyms worldwide. Alongside its physical retail operation, the company sells direct to consumers through its own e-commerce channel.
MALIN+GOETZ describes its culture as collaborative and entrepreneurial. Team members are encouraged to take ownership of their work, and the company says every contribution matters. It lists authenticity, inclusivity, thoughtful self-care, creativity and sustainability among its values, and notes a commitment to minimising environmental impact. The setting is a fast-paced one that, in the company's account, rewards initiative and offers opportunities for growth.
Technical work spans skincare formulation and natural-ingredient product development, alongside e-commerce, retail operations and local manufacturing.