LiveArea
LiveArea is a global commerce service provider offering consulting, technology, digital agency work and order fulfilment for B2B and direct-to-consumer eCommerce clients; it was acquired by GXO Logistics in 2023.
LiveArea is a global commerce services provider that combines consulting, technology, operations and digital agency capabilities to deliver branded customer experiences and end-to-end eCommerce solutions. Its work spans eCommerce website development, digital marketing, digital agency and customer-experience design, consulting, commerce operations, and order fulfilment and contract logistics. The firm serves both business-to-business and direct-to-consumer clients across the retail, technology, industrial and eCommerce sectors, and applies intelligent technology to conversion optimisation.
The company's offering is organised around end-to-end eCommerce solutions, covering website development, digital marketing and the picking, packing and shipping of orders, described under the brand promise of "Commerce Without Compromise" - a positioning philosophy centred on building, strengthening and expanding online businesses through technology and services. Its approach emphasises branded, unique customer experiences, with journey touchpoints designed around the shopper, and the use of intelligent technologies to drive conversions for the brands it works with.
LiveArea was formerly part of PFSweb, Inc., which was publicly traded on NASDAQ under the ticker PFSW. In October 2023 it was acquired by GXO Logistics and now sits within what is described as the world's largest pure-play contract logistics provider. Its geographic presence is global.
