Landmark Group is an omnichannel retail and hospitality conglomerate operating 21 homegrown brands and over 2,500 stores in 15 countries across the Middle East, Asia and Africa.
Landmark Group is one of the largest omnichannel retail conglomerates in the Middle East, Asia and Africa. Founded in 1973, the group employs more than 53,000 people from nearly 100 nationalities and operates over 2,500 stores across 15 countries. Its portfolio comprises 21 homegrown brands spanning fashion, home decor, electronics, beauty, baby products, footwear and wellness, among them Centrepoint, Max, Home Centre, Babyshop, Splash, Shoemart, Lifestyle and Fitness First.
Technology is central to the group's operating model. Having launched its online journey in 2012, Landmark Group works across omnichannel retail technology, digital transformation, e-commerce and loyalty and rewards programmes. Its Shukran and Landmark Rewards schemes together account for more than 35 million loyalty members. In 2023 the group committed $1 billion to expand its footprint, with 400 new stores planned.
The company describes its core values as listening, empowering, adapting and delivering with integrity, and places emphasis on developing its own brands rather than franchising. Operations stretch across the GCC, Bahrain, India and Southeast Asia, alongside other markets in Asia and Africa.
