Hustler Hollywood

Hustler Hollywood is an American adult retail chain selling sexual health, wellness and lifestyle products in an upscale store environment. Founded in 1998 as part of the Larry Flynt Hustler empire, the company opened its first store on the Sunset Strip in Los Angeles and has since grown to 59 locations across the United States, with further stores in the pipeline. It has operated for more than 25 years.

The product range spans lingerie, erotica, sex toys and novelties, sold through stores designed to provide a sophisticated shopping experience for what the company describes as the sexually curious. Staff are positioned as warm, helpful and open-minded, and are expected to provide customers with product information.

Hustler Hollywood states a mission of carrying forward Larry Flynt's message of free sexual expression, with brand values centred on pushing boundaries and defending free speech. The company frames itself as an accessible lifestyle brand adapted from the broader Hustler reputation. Its geographic presence is confined to the United States.