HOLYWATER

HOLYWATER is an AI-first entertainment company founded in Kyiv in 2020 by Bogdan Nesvit and Anatolii Kasianov. It produces vertical video and serialized books through a multi-app ecosystem, combining human creative work with AI-based production methods. Its stated approach is to build content that competes with full-length episodes in short formats, typically of five to seven minutes.

The product portfolio includes My Drama, described as the number one vertical streaming platform in Europe and the United States; My Passion, a romance books app topping charts in more than ten countries; My Muse, an app for AI-generated series; and FreeBits. An AI Companion feature allows viewers to chat with characters in real time. Reported scale figures include more than 85m lifetime downloads and over 100m hours of content consumed. Series are produced at a cost of $150,000–200,000 each, which the company states is up to ten times cheaper than traditional television production.

Technical work spans AI content generation, generative video and audio (including text-to-speech), large language models, conversational AI, machine learning, mobile app development and vertical video streaming. The company cites use of models from ElevenLabs, Stable Diffusion and OpenAI. In October 2025 HOLYWATER received strategic investment from FOX Entertainment, with more than 200 vertical titles planned under the partnership.

The company operates primarily in Europe and the United States and has won more than 30 international awards, including Webby Awards, Telly Awards and recognition at the Runway AI Film Festival.