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Empower

Empower is a US-based financial services company that administers retirement plans, wealth management, and investment accounts, serving over 19 million people with more than $1.5 trillion in assets under administration.

Empower is the second-largest retirement services provider in the United States, administering more than $1.5 trillion in assets and serving over 19 million people. Founded in 2014 and operating solely within the United States, the company provides a range of financial products including 401(k) and 403(b) workplace retirement plans, Individual Retirement Accounts, high-yield cash accounts, and managed investment portfolios.

The company's core operations span retirement planning, wealth management, investment accounts, and advisory services. Its technical work draws on financial technology, data analytics, and the development of retirement planning tools. Empower positions itself around digital-first customer experiences and personalised guidance, and has received industry awards for its approach.

With a product suite that covers both workplace retirement plans for employers and individual accounts for consumers, Empower operates across multiple segments of the financial services industry. The firm's scale - managing accounts for millions of Americans - places it among the largest players in the retirement and wealth management sector in the country.

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