Dentsu

Dentsu is an integrated growth and transformation partner, providing end-to-end experience transformation services across Media, CXM (Customer Experience Management) and Creative. Founded in Tokyo in 1901, the company employs around 68,000 people and operates in approximately 120 countries. Net revenue reached 1.2 trillion yen in FY2024, and AdAge ranks Dentsu as the world's seventh-largest advertising agency network.

Work is delivered through a set of global brands. Carat, iProspect and dentsu X cover media planning, buying and performance; Dentsu Creative handles creativity-led brand and experience solutions; and Merkle leads customer experience management and data-driven marketing. Technical work spans data and analytics, marketing technology, media planning and buying, creative and brand experience, and digital and business transformation. Clients come from every industry.

The company describes its approach as a business transformation mindset that pushes boundaries, integrating data, technology and creativity. It states a focus on measurable results and meaningful outcomes for clients and communities, alongside a commitment to sustainable growth for brands, people and society.