DemandMatrix

DemandMatrix is a provider of AI-powered technographics and intent data for business-to-business marketing and sales teams. Founded in 2015, the company supplies company-level technology intelligence that helps go-to-market and operations functions identify and target accounts. Its work spans machine learning, data science and the processing of unstructured data at scale.

Three products form the core of the offering. Technographics Data tracks thousands of technology products across millions of companies. Organizational Intent Signals, produced through machine learning and data science, inform targeting decisions. Technology Intelligence is derived from millions of unstructured data points processed for reliability and accuracy. The customer base includes Fortune 100 companies such as Microsoft, Google, Adobe, Amazon and IBM.

The company employs more than 120 people and operates from Pune, India, as well as the United States and Australia, with a distributed team across those locations. In May 2021 DemandMatrix was acquired by Demandbase, where it contributes to the Data Cloud underlying Demandbase One.