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Deliveroo

Deliveroo operates an online food and grocery delivery marketplace connecting consumers, restaurants and grocers across 10 markets, with a machine learning platform optimising preparation times and delivery routes.

Deliveroo is a three-sided online marketplace that connects consumers, restaurants and grocers, and riders, delivering food and groceries in under 30 minutes. Founded in 2013 and headquartered in London, the company operates across 10 markets worldwide and works with approximately 160,000 restaurant and grocery partners.

Engineering work at Deliveroo concentrates on machine learning, logistics and route optimization, delivery time estimation and marketplace platform development. The Frank algorithm, its core intelligent system, continuously learns to optimise restaurant preparation times and route efficiency across different times of day. Alongside the delivery platform, the company runs Editions, delivery-only kitchens that let restaurants expand into new areas without the cost of physical storefronts, and Hop, sites for rapid on-demand grocery delivery.

The business spans food delivery, grocery delivery and last-mile logistics. Its founding story continues to shape how it works: founder Will Shu was the company's first rider and spent the first year delivering orders himself, giving the firm a grounding in both sides of the marketplace. Its stated mission is bringing the best local restaurants directly to people's doors.

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