Dealer Tire

Dealer Tire is a family-owned international distributor of tires that also manages replacement tire and parts programmes for automotive dealerships and OEMs. Founded in 1918 and grown from a single retail store, the company operates in the United States and China and serves more than 10,000 automotive dealerships, having sold over 60 million tires to date.

The firm maintains its own technology teams and builds proprietary products in-house. These include the Dynamic Retail Selling Guide (DRSG™), a selling tool that integrates with dealership systems; online tire stores that embed directly into dealer websites to generate leads; and a dealer-facing ordering portal maintained by more than 100 developers and reported at 99.99% uptime. Technical work spans e-commerce and ordering portal development, dealership systems integration, retail selling software, web-embedded lead generation and logistics and distribution network optimisation.

Dealer Tire runs managed replacement tire and parts programmes for more than 20 automotive OEMs. Its distribution network comprises 42 distribution centres, with a fill rate of 99+% and 98% same-day or next-day delivery to dealers. The workforce of over 540 includes more than 400 regional and account managers and over 40 carline specialists.

The company describes itself as relationship-driven in its dealings with dealers and as a long-established business with a heritage dating back to 1918.