Capsule

Capsule is a software company founded in 2020 that develops an AI-powered video creation and editing platform for enterprise content and marketing teams. The platform is designed for users without editing experience and applies the concept of design systems to video, allowing teams to produce consistent, on-brand motion graphics. Artificial intelligence is used throughout the workflow, including the generation of titles and images and the handling of complex animation, with an interface intended to be as approachable as presentation software. Capsule's customers include HubSpot, ServiceNow, Instacart, Zendesk and NASA.

The company's proprietary technology, CapsuleScript, underpins what it terms responsive video design: videos can be resized instantly for different platforms. Its technical work spans generative AI, motion-graphics automation, design systems for video and scripting and templating technology. The platform operates across verticals including enterprise software, marketing and content teams, brand and design operations, media production and SaaS.

Investors in Capsule include Innovation Endeavors, Bloomberg Beta and Swift Ventures, along with angel investors from Figma, Webflow and Frame.io. The company describes its mission as making studio-quality video production available to anyone within an organisation, with an emphasis on empowering non-experts, design consistency and the use of AI across the production workflow.