Avid

Avid builds technology and collaborative software tools for media creators. Founded in 1987, the company supplies the software used by the people behind feature films, television, news broadcasts, sports events, music recordings and live concerts to produce content and reach audiences. Its tools are in daily use across the industry, from Oscar-winning editors to chart-topping producers and journalists.

Two products anchor the offering. Pro Tools is a pioneering audio production tool used by music producers and audio professionals. Media Composer is a pioneering video editing tool used by film and television editors. Both sit within a broader portfolio of media creation and collaboration software covering content creation technology, audio production and video editing.

The work spans audio production software, video editing software, and media creation and collaboration tools, applied across film, television, news and broadcast journalism, sports broadcasting, music production and recording, and live events. The company operates globally, serving creators and audiences everywhere.

Avid describes itself as mission-driven, on the view that content moves the world; its stated aim is to power the creators who make that content and to support the people who entertain, inform, educate and enlighten. Collaboration is central to the product philosophy, which is to build tools that let creative professionals work together.