Amway Inc. Alticor Inc.

Amway Inc., a subsidiary of Alticor Inc., is the world's largest direct selling company. Founded in 1959, it manufactures and distributes products across nutrition, beauty, personal care, and home care categories, reaching consumers in over 100 countries and regions through a network of independent distributors. The company reported annual sales of $7.4 billion in 2024.

The firm's portfolio includes several well-known brands: NUTRILITE, the world's leading brand of vitamins and supplements; ARTISTRY, a high-performance skincare and beauty line; eSpring, water purification systems; and XS Energy, a range of sports nutrition and energy drinks. These products span the direct selling, nutrition, beauty, personal care, and home care sectors.

Amway's stated core values are partnership, personal worth, integrity, and responsibility. The company describes its mission as helping people live better, healthier lives through quality products and entrepreneurship opportunities. Its business model centres on enabling independent distributors to build their own enterprises around the company's product range.