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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
The Consumer Insights Manager at Tim Hortons US is a strategic partner that will help influence the strategies of Tim Hortons US based on product and guest data! This role will be dedicated to uncovering and articulating meaningful insights that will grow Americans’ connection with the brand.
The Consumer Insights Manager role requires a team-oriented, analytical, and insights-curious individual to support these growing teams in achieving strategic goals!
This position is based in Miami, FL.
Role & Responsibilities
- Leads/executes key brand research (foundational guest research, brand health tracking, product testing, etc.)
- Works with the Director of Marketing Analytics on the development, execution and evaluation of custom research projects and analysis of syndicated studies
- Builds strong relationships, collaborates and builds communication processes with internal business partners, research suppliers and agencies
- Synthesizes information (often from multiple sources) into a simple and compelling story that will engage the audience
- Works with Analytics and Category/Innovation teams to design the methodology, sampling, survey, analysis plan design, reporting and presentation
- Provides meaningful and actionable recommendations that ensures partners are making informed decisions that will drive the business forward
- Presents/communicates results to business partners
- Monitors and appropriately escalates roadblocks for quick resolution
- Actively monitors trends and competitive activities happening in the market
Qualifications & Skills
- 3+ years experience in a consumer insights position, from the client or supplier side (client-side experience is an asset)
- Strong curiosity and passion for the consumer
- Strong multi-tasker who can work independently and in a team environment
- Strong data analysis skills and reporting skills
- Quick learner and problem solver who can adapt to a changing marketplace
- Driven and inquisitive individual who proactively anticipates needs and takes initiative to support the business
- Solid business acumen and communication skills, both written and verbal
- Effective analytic story-telling through presentation of insights in a clear, coherent, and compelling format
- Detail-orientated with solid organizational and time management skills
- Advanced PowerPoint and Excel skills
- QSR/Retail experience is highly desired
#TimHortons
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
