Title: Data Scientist Contractor, Marketing
Location: New York City (Hybrid or Remote)
Duration: 6+ Months
Client: The Knot
Job Description
The Knot Worldwide is actively seeking a Data Scientist to bolster our Marketing Science team. This role is centered around supporting our experimentation roadmap through experiment scoping, power analyses, test monitoring, and post-test analysis. We’re looking for someone who can not only be a hands-on executor but also provide thought leadership for improving our testing process and velocity.
As a Data Scientist, you will be responsible for:
- Collaborating with marketing stakeholders across Brand Media, Lifecycle Marketing, Product Marketing, CRM or Acquisition Marketing to on experimentation.
- Partner with stakeholders on scoping experiments and providing power analyses before experiment starts.
- Monitoring live experiments and sharing regular updates.
- Completing post-test analyses.
- Providing regular insights to data leadership on improvements in experimentation process or technology to accelerate the testing velocity.
To be successful in this role, you should have:
- A bachelor’s in Statistics, Mathematics, Data Science, Engineering, or a related field
- A minimum of 4 years of experience in data science and analytics roles within technology brands, with a preference for experience in a two-sided marketplace or e-commerce domain.
- Advanced knowledge of SQL and ability to write efficient SQL code.
- Advanced knowledge of python and relevant experimentation packages.
- Experience with A/B testing for marketing.
- Experience with match market testing or other causal inference approaches.
- Excellent communication skills, both written and verbal, with the ability to explain complex concepts to audiences of varying technical proficiency.
- A strategic mindset capable of translating business problems into analytics opportunities and solutions.
- A collaborative attitude that fosters a culture of data-driven decision making across the organization.
- An innovative spirit that thrives on exploring new ideas and approaches to solve challenging problems.
Skills
- Direct marketing
- Experiments
- testing
