Assistant Manager, Social Media + Content
Location: Los Angeles, CA
Brand: Youth to the People
Who We Are
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L'Oréal Luxe, our mission is to provide our consumers the best products and brand experience by making it unique.
Youth To The People culture is nimble and fun. Our YTTP team consists of high-performers and hard-workers with humble attitudes. We are a lively group that values team bonding, enthusiasm, and free thinking. We are open-minded and constantly collaborating. Our brand culture is tight-knit, fast-moving, and fun. We are a community.
About The Role
Youth to the People is looking for a digital storyteller who lives at the intersection of creativity, community, and culture. As Assistant Manager of Social Media + Content, you'll be hands-on in bringing our brand to life across platforms—from ideation and production to posting and community engagement. You’ll help shape our daily social presence, lead creator-first content shoots, and spark conversation with our audience in real time.
You should be equally comfortable behind the camera and in front of it, with a sharp eye for trends and the agility to make content that connects. We’re looking for someone who’s tapped in, has good taste, and knows how to move in culture—not just follow it.
Key Responsibilities
- Develop and produce short-form content across platforms (Instagram, TikTok, YouTube Shorts), aligned with brand campaigns, launches, and always-on storytelling
- Film, edit, and star in select social content—confidently showing up on camera when needed
- Contribute to and maintain the weekly/monthly content calendar
- Lead social-first shoots and IRL activations; collaborate with creators, photographers, and internal teams
- Write on-brand copy for captions, campaigns, and community touchpoints
- Support day-to-day community management and audience engagement
- Share social trends, insights, and performance recaps with the broader team
- Partner with influencer and talent teams to integrate creator content into our social strategy
What We're Looking For
- 2-3 years of social media experience, preferably in beauty, fashion, or lifestyle
- Strong experience with Reels and TikTok—comfortable creating and appearing in short-form video
- Basic editing and design skills (CapCut, Adobe Creative Suite, Canva, Figma)
- Sharp aesthetic sensibility—you're someone who just gets it
- Strong writing voice that feels human, connected, and culturally relevant
- Proactive, organized, and collaborative—you can manage multiple projects while staying nimble
- Passionate about skincare, sustainability, and building community both online and IRL
