Description
North America Stores Marketing helps customers discover and engage with new, popular and relevant products across categories. We do this by combining technology, science, innovation, marketing and creativity to build new customer-facing features and experiences alongside advanced tools for marketers.
As part of North America Stores Marketing, Amazon Handmade is a gated, 3P-only program that requires all sellers to apply and receive approval to list in our store. Our Handmade criteria is defined as items that are handmade, hand-designed, hand-altered, repurposed, or upcycled. Our Handmade vision is to be the favorite place to buy and sell unique, special products – creating meaningful shopping experiences backed by the trust and convenience of Amazon.
We are seeking a motivated and dynamic Product Marketing Manager to join the Handmade team. In this role, you will drive the growth and visibility of Amazon Handmade's artisan-made products across Amazon's massive customer base. You will be responsible for creating inspiring merchandising strategies and driving traffic across Amazon's major shopping initiatives and peak shopping moments. You'll balance the art and science of merchandising – combining creative storytelling with analytical rigor to optimize product visibility, drive conversion, and create compelling shopping experiences that highlight the unique value of Handmade’s selection. You will work collaboratively with various stakeholders across the NASM organization including Seasonal Events, Deal Moments, Merchandising, and Curation teams to deliver bar-raising customer experiences.
Key job responsibilities
- Drive end-to-end integration of Handmade products within NASM initiatives, with a focus on increasing ASIN visibility and implementing both strategic and tactical solutions.
- Lead seasonal merchandising strategy by curating relevant product selection and securing premium placement across key NASM seasonal events, deal moments, and promotional campaigns.
- Develop and execute marketing for Handmade in key Amazon platforms (e.g., Look Books, Wedding/Baby Registries) while building strategic partnerships with key partner teams.
- Optimize onsite performance through data-driven improvements to widgets and content placements, with focus on increasing impressions and conversion.
- Own performance metrics and reporting, translating data insights into actionable strategies to drive Handmade's growth and visibility across Amazon.
Basic Qualifications
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Bachelor's Degree
Preferred Qualifications
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience using any of SQL or other analytical tools for conducting data analysis
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Company - Amazon.com Services LLC
Job ID: A2985942
