At BusRight, we believe that safe, efficient, and reliable transportation is the key to unlocking educational opportunities for every child. As our first Head of Marketing, you'll play a pivotal role in bringing this mission to life, shaping the voice of a fast-growing startup, and building a marketing engine that drives 2x+ YoY revenue growth.
As BusRight's Head of Marketing, you'll own the full-funnel marketing strategy and execution, from brand development and ABM to community-driven campaigns that promote our hub & spoke sales strategy. You'll also oversee and grow the marketing team, partnering with an experienced Senior Event Coordinator to maximize the impact of our in-person and virtual event marketing experiences.
We've more than doubled revenue YoY for the last several years, largely through referrals, and now we're ready to scale. This is a "player-coach" role for someone who wants to drive real business growth while laying the foundation for a high-performing marketing function. Compensation is competitive and flexible based on experience. You'll work from BusRight's Brooklyn, NY office 3-5 days per week, alongside your direct report (Senior Event Coordinator) and your manager (the CEO).
A Bit About BusRight:
BusRight is a mobility startup with a team of :50, serving over 70,000 users, including Transportation Directors, Drivers, and Parents, across 33 states. Our technology provides dynamic routing, real-time fleet tracking, parent communication, and operational tools that increase safety and reduce costs for the nation's largest mass transit network, school buses.
At BusRight, we're an early-stage, fast-growing company backed by top-tier investors, combining a mission-driven mindset with the grit of a startup. Every BusRighter has an outsized impact, and we're looking for people who are excited to build, lead, and grow alongside us.
We're a remote team with hubs in New York City, Boston, and Austin. To get a feel for the team and culture, check out our company retreat in Mexico, this BusRight commercial, and how we approach school bus conferences.
Responsibilities & Outcomes
- Develop and launch a multi-channel Account-Based Marketing (ABM) strategy that reduces our average sales cycle by 20% in the first year
- Partner with Sales to design and execute a referral-driven demand generation strategy, growing inbound leads by 9% in your first year
- Design a prospect engagement journey that ensures key decision-makers receive targeted messages, case studies, and powerful marketing materials throughout the buying journey
- Launch a hub-and-spoke outbound strategy immediately after a new customer signs, that automatically enrolls 15+ nearby Transportation Directors into an email sequence and cold call cadence through your partnership with the BDR team
- Develop a brand source of truth that will serve as the foundation for creating engaging email cadences, a strong social media presence, immersive trade show booth designs, impactful video content, and more
- Establish data infrastructure and performance reporting, including campaign attribution, lead scoring, and marketing influence on pipeline/revenue
- Collaborate cross-functionally with Sales, Customer Success, and Product to align on GTM priorities and drive consistent messaging
A Day in the Life:
- Start your morning reviewing funnel metrics, pipeline progression, and campaign performance with the Head of Revenue Operations, Head of Sales, and CEO
- Partner with Sales to identify new target accounts and key states and design an ABM campaign to reach specific stakeholders
- Join a sync with the Senior Event Coordinator to align on event logistics, follow-up strategy, and lead scoring models
- Jump into a working session with the CEO to align on brand positioning and plans for BusRight's new website, which you'll lead the effort for
- Review website conversion performance and test results from paid and organic media and content experiments, identifying where to double down or pivot
Why This Role Matters:
By creating a culture and company that prioritizes how we make people feel vs. strictly what we make, you'll have a tangible impact by:
- Establishing BusRight as the trusted partner and platform to get students to and from school safely, resulting in shorter sales cycles, increased organic top-of-funnel growth, and accelerating market share expansion in key states
- Fueling sales reps with time, space, and leads to focus on relationships and driving new partnerships, helping them hit 90%+ of their quota on average
- Building stronger relationships with prospects and customers through high-quality, personalized touchpoints that embody our commitment to magical hospitality.
At BusRight, you won't just have a seat at the table, you'll help set it. This is your chance to shape the brand of a company transforming how millions of kids get to school...let's build something unforgettable together.
