Application Deadline: 23 May 2025
Department: Marketing
Location: Charlotte
Description
Position Summary:
Truly Good Foods (TGF) is seeking a proactive, strategic, and hands-on Senior Marketing Manager to lead the day-to-day operations of the marketing department. This role will oversee the development and execution of marketing plans and guide two direct reports—a Content Marketing Specialist and a Product Marketing Specialist—ensuring alignment with broader business goals. Reporting to the Vice President of Sales & Marketing, the Senior Marketing Manager will play a key role in translating strategic vision into actionable marketing initiatives across brand, digital, product, and customer-facing channels.
Key Responsibilities
Key Responsibilities:
Leadership & Department Management
- Manage and mentor the Content Marketing Specialist and Product Marketing Specialist, providing direction, performance feedback, and professional development.
- Translate high-level strategic direction from the VP of Sales & Marketing into executable marketing plans.
- Lead weekly marketing planning sessions and ensure strong communication and collaboration across sales, product, and customer teams.
Marketing Planning & Execution
- Own the execution of the annual marketing calendar, including campaigns, launches, promotions, and events.
- Coordinate multi-channel campaigns that support customer acquisition, product awareness, and sales enablement across B2B and B2C markets.
- Maintain consistency in brand messaging and visual identity across all touchpoints.
Product Marketing
- Partner with the Product Marketing Specialist to support new product launches, packaging updates, and trade promotions.
- Ensure the development of compelling sales tools, product stories, and go-to-market strategies that enable sales success.
Content & Digital Marketing
- Oversee the content strategy and performance metrics across email, social media, website, and digital advertising.
- Support the Content Marketing Specialist in developing campaign assets, brand messaging, and storytelling initiatives.
- Ensure all digital content aligns with SEO and performance marketing best practices.
Channel & Trade Marketing
- Develop tailored marketing materials and promotions to support growth in retail, foodservice, ecommerce, and internal channels.
- Collaborate with sales teams to deliver promotional plans, event support, and merchandising strategies.
· Facilitate linkage between Hubspot Marketing and Sales capabilities and collaborate to develop automation workflows.
Metrics, Budget, & Reporting
- Track and report on key marketing KPIs including campaign ROI, engagement metrics, lead generation, and customer acquisition cost.
- Manage the marketing budget with a focus on efficiency and strategic investment.
- Provide regular updates to the VP of Sales & Marketing on marketing progress and opportunities.
Skills, Knowledge and Expertise
Qualifications:
- Bachelor’s degree in marketing, Business, Communications, or a related field or relevant experience.
- 6–8 years of progressive marketing experience, including people management.
- Strong understanding of product marketing, content strategy, and digital campaign execution.
- Proven ability to manage a team and cross-functional projects from concept through completion.
- Experience working in the food & beverage, snack, or CPG industry strongly preferred.
- Proficiency in marketing tools such as HubSpot, Google Analytics, WordPress, Canva/Adobe Creative Suite, and project management tools.
- Strong interpersonal, organizational, and communication skills.
Benefits
Join our family and enjoy the following benefits after 90 days:- Affordable healthcare (medical/dental/vision)
- Opportunity to participate in the Health Savings Account (HSA), Health Reimbursement Account (HRA) and Flexible Spending Account (FSA)
- Short Term Disability Insurance paid by the company
- Basic life Insurance equals to your annual salary paid by the company
- Employee Assistance Program – paid by the company
- Long Term Disability Insurance
- The opportunity to purchase additional voluntary insurance coverage for:
- Life Insurance
- Accident
- Whole Life
- Prepaid Legal
- PTO (Paid Time Off)
- 9 Paid Holidays per year
- 401-k Plan (eligible after 6 months of employment)
