Junior Account Executive, Fashion PR

FACTORY PR • Full-time • New York, NY, US • $57,000 - $63,000 / year • 22h ago

Factory is a preeminent communications agency with offices in New York and Los Angeles. We sit at the unique intersection of style and innovation, deeply rooted in both current culture and our twenty-year legacy.

We work with companies to create moments that will spark the brand transformation to cult status. Our strategies combine traditional and digital activities, including public relations, brand development, social media, content creation, and influencer and celebrity integration.

Factory is entering an exciting new chapter filled with growth and creativity. Our team continues to impress with their ability to work nimbly across various industries and achieve award-winning media relations for our clients. We're also a lot of fun to grab a drink with!

From an industry perspective, we’re the agency behind media-fueled launches and creative storytelling for a dynamic portfolio of clients, including ASOS, GU, John Varvatos, Rebag, Henry Rose by Michelle Pfieffer, Dr. Dennis Gross, Ray-Ban and IKEA.

And we’ve got a pipeline full of incredible opportunities. That’s where you come in.

JUNIOR ACCOUNT EXECUTIVE – Fashion

NYC-Based Position

Factory PR seeks a Junior Account Executive to join its Fashion Division. The candidate should be an avid consumer of fashion, lifestyle and business media, and a robust knowledge of the brands, influencers and innovators leading the conversation in this space.

The position calls for an organized and attention-detailed publicist and relationship builder. The candidate will work with—and be mentored by— an incredible team of publicists and strategists.

PRIMARY RESPONSIBILITIES

Secure strategic press coverage – product placement in top national, regional and online media outlets
Develop relevant brand assets used to secure coverage, including pitches and press kits
Maintain strong relationships and actively network with key fashion market and news editors, relevant fashion stylists and influencers
Create innovative seasonal strategies for large national and global brands, as well as niche designers
Support in conceptualizing and assisting in the execution of special events and activations
Cultivate relationships with celebrity stylists and place product on relevant targets
Manage day-to-day client interaction, serving as a point of contact on accounts

REQUIREMENTS

At least two years of fashion PR experience—preferably at an agency
Superior knowledge of fashion/consumer media practices, as well as a phenomenal track record of garnering top-tier coverage in print and digital media
Deep understanding of fashion & beauty trends and market
Experience with event planning with big brand/big budget a plus
Experience with supervision/mentoring junior staff and interns
Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
High level of interest and proficiency in new media landscape including pitching conferences and podcasts
Bachelors degree, preferably in Communications, Journalism, Public Relations, English, Marketing or a related field
Proficient in PowerPoint, Photoshop, Excel, Word, Cision, Fashion GPS and social media networks
Ability to thrive in a fast-paced, deadline-oriented, high-energy environment with a consistent YES attitude

COMPENSATION & BENEFITS

CULTURE

Life at Factory offers all the benefits of a stable, profitable and established company, but with a dynamic start-up culture. We place great importance on our people and their professional development. We seek creative thinkers, effective doers, glass ceiling breakers and the I-dont-know-if-thats-possible-but-let’s-find-out-ers.

We are the people who get great satisfaction in a job well done, who grab a ball and run with it and who celebrate together when we ace it. We take great pride in being different and promoting a workplace environment and culture based on positivity, inclusivity and collaboration.

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