You're not just buying media, you're building momentum. As Director of Media at POOLHOUSE, you'll shape and steer cross-platform campaigns that help our clients break through. You'll translate big-picture goals into bold, effective strategies, and partner directly with clients to make sure we're exceeding expectations, not just meeting them. This is a role for someone who thrives in the details, budget pacing, creative targeting, data dashboards, but who never loses sight of the bigger picture. You'll push for efficiency, stay cool under pressure, and help cause-driven campaigns make their mark.
Day-to-Day Responsibilities
- Develop comprehensive strategies for paid advertising campaigns on Broadcast TV, Cable, CTV, and other relevant platforms
- Collaborate with clients to understand their goals and objectives, and create customized campaign plans to maximize their impact within the allocated budget
- Oversee the execution of campaigns, ensuring proper ad placement, targeting, and creative optimization to drive desired results
- Continuously monitor and analyze campaign performance, making data-driven adjustments to improve reach and performance
- Manage media budgets across multiple clients and platforms, ensuring efficient spend allocation, pacing, and performance tracking to meet campaign goals
- Determine the optimal mix of media channels (including TV, cable, satellite, print, outdoor, and radio) to reach target audiences in a relevant and impactful manner
- Collaborate with networks and placement agencies to negotiate and secure the best media placements and partnerships that align with campaign objectives
- Stay up to date on recent buying trends, one-off opportunities and technology
Requirements
- Bachelor's degree in a relevant field or equivalent work experience. 3-5 years experience in political campaigns, advocacy organizations, non-profit, or advertising agency experience
- Demonstrated experience in managing media campaigns and familiarity with advertising metrics and tactics
- Experience with Strata or other Broadcast and Cable TV planning and execution tools
- Proficiency in utilizing Google AdWords, Facebook Ads Manager, X Ads, LinkedIn Campaign Manager, and other advertising platforms
- Knowledge of political advertising compliance requirements across Meta, Google, and programmatic channels. Understanding of FEC or state-level compliance requirements for paid media
- Familiarity with GA4, Tag Manager, Meta Pixel, and UTM tagging best practices
- Strong analytical skills with the ability to interpret and derive actionable insights from campaign data
- Demonstrated ability to lead cross-platform reporting and build dashboards via Looker Studio or other reporting tools
- Familiarity with Wordpress or other CMS platforms is a plus
- Excellent written and verbal communication skills, with the ability to present complex information in a clear and concise manner
- Proven ability to manage multiple priorities and meet deadlines
- Flexibility to adapt to changing client needs and industry trends
- This position is based out of our office in Richmond, VA or Washington D.C., and applicants must be willing and able to fulfill the role in person
Benefits
- Competitive salary based on industry standards
- A collaborative and creative work environment
- 100% employer covered medical, dental and vision insurance
- 100% employer covered medical for dependents
- 12 days of PTO a year
- Generous paid holiday schedule including Thanksgiving week and Christmas Break
- Parental Leave
- 401k with employer match
- Monthly cell phone stipend
- Company funding for relevant continued education and skill development
About POOLHOUSE:
We are a creative-driven, full-service advertising agency. We transform how companies, candidates and causes tell their story. With offices in Richmond, VA, Atlanta, GA, and Washington, D.C. we're a collective group of creatives, do-ers, and strategists who are passionate about putting the creative first and building lasting campaigns for our clients. Our job isn't our life, but a function to pursue our passion inside and outside of the office. Bring yours.
