The Opportunity
Join Dr. Barbara Sturm, a globally renowned skincare brand celebrated for its science-driven innovation and commitment to clean beauty. As Assistant Manager, E-Retail, you’ll be instrumental in accelerating our U.S. digital growth by driving brand presence, conversion, and customer acquisition across leading luxury e-retailers, including Amazon Luxury Stores, Bluemercury, Nordstrom, Bloomingdale’s, Saks Global, Sephora, and Dermstore.
This role spans the full digital funnel—from performance analysis and merchandising execution to content optimization and creative strategy—ensuring a seamless and premium brand experience across all retailer platforms.
Key Responsibilities:
Performance & Digital Strategy
• Analyze key performance metrics (traffic, conversion, AOV, basket size, sell-through) to identify opportunities and provide actionable insights.
• Monitor competitive activity and trends across digital channels to inform benchmarks and optimize strategy.
• Support campaign reporting and post-launch performance reviews to guide ongoing strategy.
• Contribute to acquisition efforts across digital marketing touchpoints, including content, copy, CRM, sampling, social, and paid media.
• Provide product and category insights to shape future merchandising strategies across retail partners.
Merchandising & Brand Storytelling
• Execute on-site merchandising and brand storytelling across e-retailer platforms, including the Amazon Brand Store.
• Conduct weekly site audits across priority retailers to ensure excellence in visual execution and content.
• Support the timely and consumer-centric rollout of new launches and seasonal activations.
• Collaborate with Amazon and internal teams to align on U.S. content and promotional calendars.
• Leverage AI tools and keyword research to enhance search visibility and organic traffic on Amazon.
Creative & Content Management
• Develop creative briefs that reflect brand voice and align with campaign objectives.
• Coordinate creative needs and timelines in accordance with the global marketing calendar.
• Manage visual asset delivery to meet specific retailer requirements and deadlines.
• Partner with cross-functional teams to uphold a consistent, elevated brand identity across channels.
Retailer & Cross-Functional Collaboration
• Serve as a key liaison for internal teams and external retail partners to ensure seamless execution.
• Coordinate omni-channel strategies, including promotions, sampling initiatives, and exclusive activations.
• Align closely with Sales, Marketing, Social, and Global DTC to deliver a best-in-class consumer journey.
• Contribute to strategic presentations and U.S. channel development planning.
What We’re Looking For:
• Bachelor’s degree and 3–5 years of experience in e-commerce, retailer.com, or digital marketing (luxury beauty/skincare preferred).
• Hands-on experience with Amazon and key prestige beauty retailers (e.g., Bluemercury, Sephora, Nordstrom, and Saks Global).
• Strong analytical mindset with a firm grasp of e-commerce KPIs and performance metrics.
• High attention to detail and ability to manage multiple timelines and deliverables.
• Proficiency in Excel, PowerPoint, and digital tools; experience with Amazon Seller Central and Adobe Photoshop a plus.
• Excellent cross-functional communication and a collaborative, solutions-oriented approach.
• Passion for skincare, luxury beauty, and digital innovation.
Compensation:
As required by New York State’s salary transparency law, effective November 2022, the expected base salary for this position ranges from $75,000.00 - $80,000.00. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. puig.com 2 In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.
EEOC:
Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.
Diversity, Equity, and Inclusion Commitment:
At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.
About Puig:
Puig creates unique and highly desirable beauty and fashion brands that empower people to reinforce their self-esteem and find their own expression in a family-owned company that aims to leave a better world for the next generation.
Our brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s, Byredo, Dr. Barbara Sturm, and L’Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira, and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand and the Derma division, with the Apivita, Uriage and Isdin brands. We sell products in 150 countries and operate 26 subsidiaries.
At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals.
