CMO - Chief Marketing Officer

Robert Half • Remote (Atlanta, GA, US) • $59 - $68 / hour • 6d ago

We are looking for a dynamic and innovative Fractional Chief Marketing Officer (CMO) to join our team on an ongoing contract basis. This role requires a strategic thinker capable of designing and implementing effective marketing strategies to drive growth and enhance brand presence. This role will be 100% remote and average between 15-25 hours per week; shaping marketing initiatives in a collaborative and results-driven environment.

Responsibilities:

• Develop and execute a comprehensive marketing strategy tailored to the organization’s goals and objectives.

• Lead the creation of engaging content, including newsletters, blog posts, and LinkedIn updates, to enhance brand visibility.

• Oversee digital marketing campaigns, with a focus on paid LinkedIn advertising and integrated marketing efforts.

• Analyze market trends and provide insights to optimize B2B marketing channels and sales funnels.

• Collaborate with senior strategy and copywriting teams to ensure alignment with business objectives.

• Establish governance and accountability frameworks to evaluate the effectiveness of marketing initiatives.

• Provide strategic guidance on branding, sustainability, and channel marketing approaches.

• Foster innovation by identifying opportunities for growth within service-based business models.

• Act as a quick study to understand the company’s unique industry and competitive landscape.

• Support senior management in developing marketing materials for RFPs and other business development activities.

• Proven experience in digital marketing, brand marketing, and marketing strategy.
• Expertise in managing integrated marketing campaigns and designing sales funnels.
• Proficiency in LinkedIn advertising and digital media campaign management.
• Strong background in B2B marketing, particularly within service-oriented industries.
• Ability to collaborate effectively with senior management and cross-functional teams.
• Demonstrated skills in governance, accountability, and strategic planning.
• Exceptional written and verbal communication skills.
• Adept at analyzing market trends and translating insights into actionable strategies.
Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.