Digital Media Planner

Newhouse • Contract • Remote (New York, NY, US) • 13h ago

Company Description

At Newhouse, we specialize in creating compelling stories to engage and motivate audiences, from blockbuster films to brand content. Our services range from powerful broadcast spots to viral social content and 360 communication strategies, offering endless possibilities under one roof.

Role Description

This is a contract position. The Digital Media Planner will be responsible for developing media strategies, planning digital campaigns, analyzing data, and conducting research to optimize digital strategies on various platforms. You will spearhead the execution of paid media campaigns from paid social, display, influencers, outdoor, and print. Day-to-day responsibilities include ad scheduling and trafficking, bill tracking, campaign set-up, and reporting. Familiarity with digital advertising operations and agility to adjust to a shifting media landscape are essential.

Daily Tasks

Support Senior Media Manager and Senior Media Planner in the planning and execution of digital, print, outdoor media campaigns
Ensure creative milestones run smoothly; briefing assets, circulating creative for review, compiling team feedback, and collecting final assets for trafficking
Own campaign set-up and execution, working with internal and external partners on asset procurement, linking, tagging and quality assurance. Oversee media request and changes from the merchant organization
Work closely with finance and media team to ensure that all campaigns are accurately and promptly accounted for within billing system. Monitor agreements and contracts with media vendors
Analyze key data insights, identify optimizations, and deliver performance wrap ups for all campaigns
Troubleshoot technical issues, including product inventory feed, etc.

Qualifications