About Wellness Pet Company
The Wellness Pet Company crafts and produces premium natural pet food, treats, and dental chews. We believe that natural, premium nutrition focused on proven health outcomes is the foundation of creating mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed with how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable -- Not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world.
This role reports to the Director of Brand Management and is based out of our Burlington, Massachusetts office four days a week, working remotely on Fridays. Team members must reside within or be willing to relocate to a commutable distance from our Burlington office.
What You’ll Accomplish:
As an Associate Brand Manager, you will cultivate and leverage consumer and category insights to accelerate new and existing platforms through winning go-to-market strategies. In this role, you will:
- Establish and maintain a deep, working-level knowledge of our consumer, category, brand, and products.
- Leverage multiple sources of data to report accurately and regularly on brand performance and category trends, driving towards actionable insights.
- Utilize your data insights and market observations to identify new opportunity areas for the dog food business, driving thoughtful discussions to test, learn, and grow.
- Help ideate a consumer insight-driven pipeline then lead cross-functional teams and projects to execute new item launches and go-to-market plans with excellence.
- Support the development and execution of annual brand plans that include marketing campaigns, new product launches, promotional plans, merchandising, and distribution opportunities.
- Utilize your knowledge of the consumer, category, and competition to drive continuous growth and improvement for the dog food business (and yourself!).
- Be a key contributor to the management and growth objectives of the Wellness Pet business.
Who We’re Looking For:
Team Wellie is a group of people who are truly obsessed with all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:
- Always starts with the consumer
- Is dedicated to doing it right the first time
- Brings their best every day
- Has an “all-in” mindset
- Embraces the hard things and does them right away
- Owns their outcomes
- Gives back to their community
The ideal candidate will possess:
- A minimum of 1 year of post-MBA CPG Brand Management experience or 2+ years of CPG Brand Management experience for candidates without an MBA
- Proven analytical skills and a strategic mindset
- Proficient in Nielsen or IRI
- Strong creative eye and experience in packaging and marketing asset creation
- Experience and proven ability to lead, influence, and collaborate with cross-functional teams
- Track-record of always demonstrating grace and a positive (yet pragmatic) attitude towards challenges and opportunities
Why Wellness Pet?
We care about the wellbeing of our people, their families, and their pets. We treat every Wellie to a best-in-class benefits package, a warm and welcoming environment, and a place where you can learn and grow professionally. More information about what makes us special can be found on our website. The Wellness Pet Company is proud to be an equal opportunity workplace. We foster an inclusive work environment and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
