About Rag & Bone
From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.
We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future.
Job Summary:
The Manager, Retail Marketing role supports the business in all retail marketing efforts, working closely with the retail, creative, and marketing teams as well as rag & bone field employees. Collaborates with internal partners to manage seasonal retail marketing budgets. Works cross-functionally to understand product sell-in and drive awareness, consideration by having a nuanced understanding of the global retail landscape. The right candidate knows what it’s like to work in a highly cross-functional, fast-moving organization. You value the importance of being proactive and collaborating with others to get things done. This role sits on the rag & bone Marketing team reporting to the Senior Director of Marketing.
Responsibilities:
- Develop strategy for retail marketing event programing, playbooks and activations to align with store business performance needs domestically and globally
- Manage and maintain domestic and global retail marketing calendars for full price and outlet business
- Partner with Creative Services team to stay up to date on new store opening timelines, then leverage internal teams and local partners for marketing support
- Partner with merchants, store operations, and brand teams to ensure alignment and seamless execution on larger initiatives
- Manage and track seasonal retail marketing budget and invoicing, inclusive of processing invoices/payments in partnership with key team leads
- Assist in creating guidelines for in-store marketing elements
- Manage all inbound marketing requests from field teams including events, creative assets, donations etc. approving/delivering strategic and helpful feedback
- Partner with e-commerce and digital teams to align retail marketing with online initiatives
- Oversee Lease Required Advertising (LRA) obligations for key store locations
- Serve as primary liaison between rag & bone corporate marketing and retail teams and rag & bone store associates
- Assist in development and execution of seasonal brand plans and high-level strategies
- Collaborate with Outlet Director on marketing efforts
- Support leadership on special projects
Requirements:
- 5-7 years professional experience in retail and brand marketing (fashion, beauty, lifestyle industries preferred)
- Experience in event planning
- Self-starter with a hands-on approach, good instincts for prioritization and the ability to work under a high-pressure, fast-paced environment
- A deep understanding of retail and digital KPI’s
- Creative mindset with an understanding of customer experience at retail
- Strong communication and presentation skills, and ability to influence stakeholders internally and externally
Rules we live by | Rules you live by
- Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity
- Have No Fear - Innovate, solve problems
- Own Every Decision - Work together, get results
- Quality Matters – Not only with product but we see it in our people
- Make Shit Happen - Be disciplined, be competitive
Benefits
- Paid Time Off
- Clothing Allowance
- Generous Employee Discount
- Paid Parental Leave
- Membership to Calm and access to other wellness benefits
- Medical, dental, vision and ancillary benefits
- 401k
The base salary for this position is 90-100k based on qualifications.
rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
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