Aroma360 is a boutique Scent Marketing and Branding company that specializes in providing the highest-quality essential oil-based scenting solutions to businesses and individuals all around the world. As the only full-service scent company, Aroma360 guides clients from concept and development to strategic implementation while priding themselves on exceptional customer service every step of the way. Aroma360 is continuously raising the bar for healthy scenting solutions in the industry!
Position Overview
Aroma360 is seeking a dynamic and strategic Director of Retail Marketing (VP-level title available for the right candidate) to lead and scale our retail marketing efforts across all locations. This individual will be responsible for driving customer acquisition, enhancing in-store traffic and experience, increasing revenue per location, and strengthening the overall brand presence in physical retail environments. This role requires an agile leader with a proven track record in retail marketing, data-driven growth strategies, and omnichannel campaign execution.
Key Responsibilities:
Retail Marketing Strategy & Execution
- Develop and execute comprehensive retail marketing strategies to drive traffic, increase conversion rates, and build long-term customer loyalty across all store locations.
- Partner closely with retail operations and sales leadership to align marketing programs with revenue goals and KPIs.
- Lead store-specific marketing activations, seasonal campaigns, and grand opening strategies for new store launches.
Revenue Growth & Brand Expansion
- Own the marketing pipeline for retail sales growth, leveraging customer insights, historical data, and local market intelligence.
- Identify and capitalize on revenue-driving opportunities including local partnerships, in-store events, and experiential marketing.
- Collaborate with product and merchandising teams to support product launches and in-store storytelling that fuels sales velocity.
- Customer Experience & Loyalty
- Design and implement in-store customer experience initiatives that align with the brand's luxury positioning.
- Oversee CRM and loyalty integration into retail, in partnership with the digital marketing and analytics teams.
- Ensure brand consistency across all physical touchpoints while tailoring strategies to regional nuances.
Cross-functional Leadership
- Work closely with digital, creative, operations, and merchandising teams to deliver cohesive omnichannel campaigns.
- Provide strategic leadership to a growing retail marketing team, guiding both execution and career development.
- Support alignment between corporate brand marketing and in-store experience.
- Analytics, Reporting & Budget Management
- Develop performance dashboards and lead ongoing analysis of campaign and store-level performance metrics.
- Use data to make informed decisions, identify trends, and drive continuous improvement.
- Own and manage the retail marketing budget, ensuring efficient allocation for maximum ROI.
Qualifications
- 8–12+ years of experience in retail marketing, preferably in luxury, fragrance, beauty, or lifestyle sectors.
- Proven ability to drive measurable retail growth through marketing programs.
- Strong leadership and team-building skills; experience managing multi-functional teams.
- Excellent communication and collaboration skills with both internal stakeholders and external vendors.
- Experience with omnichannel marketing platforms, CRM systems, and customer analytics.
- Data-driven decision maker with a strong commercial acumen and analytical mindset.
Preferred Experience (for VP-level consideration)
- Previous experience scaling retail marketing for a multi-location or international brand.
- Expertise in retail expansion strategy and new market entry.
- Demonstrated success in influencing senior leadership and shaping brand vision at the executive level.
Joining our team comes with a range of exciting benefits to support your health, well-being, and professional growth, including:
- Health coverage, including dental and vision insurance
- Life insurance
- PTO
- 401K
- Employee discount on our products and services.
- Fun and exciting company events.
Our organization is an equal opportunity employer and does not discriminate against any candidate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected characteristics. We are committed to promoting diversity, equity, and inclusion in our workplace and welcome candidates from all backgrounds to apply for any open positions.
